In competitive markets like multi-housing, generic AI-generated content is "marketing suicide." To ensure your AI tools deliver differentiating content and real value, you must master the art of prompting. Simply asking, "Write me a blog post," yields poor results.
Follow these seven tips to transform your AI output:
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Define its Role: Start by assigning the AI an expert persona (e.g., "You are an SEO and apartment marketing expert").
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Set the Tone: Specify the desired style (e.g., friendly email or formal letter).
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Keep it Simple: Write clear instructions using natural, straightforward language.
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Create a Prompt Library: Maintain a boilerplate of brand details and community specifics for consistency.
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Iterate: Don't settle for the first response. Provide feedback and ask the AI to refine its output.
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Don't Be Intimidated: Practice with non-work tasks (like planning a trip) to build confidence.
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Be Specific: The more detail, context, and constraints you provide, the better the result.
Example of a High-Quality Prompt
To illustrate how to incorporate these tips, here is a strong example (derived from the article's insights) that you can adapt for your own use:
Prompt:
"You are an experienced apartment marketer specializing in creating high-performing, SEO-optimized content for luxury properties in urban areas.
Write a compelling and informative blog post of no more than 250 words about The Apex Residences, a pet-friendly community in downtown Austin, TX. The post must incorporate the following features: an on-site dog park, a 24-hour concierge, and penthouse-level fitness center.
Structure the blog post to include: 1) A catchy title and introductory paragraph to hook the reader; 2) A description of The Apex Residences and its competitive advantage; and 3) A conclusion with a clear call to action to schedule a tour. The tone should be sophisticated and enticing."
By being precise and iterative, marketers can leverage AI to create high-quality, impactful content that truly stands out.